Guides
Guides for Danish webshops
Workify publishes a reference library for people running an ecommerce store in Denmark: 21 guides live today across five pillars, covering everything from choosing a platform to reading a contribution margin. They are written to answer a question completely, with the numbers, the sources and the dates shown - not to rank for a phrase.
The library is written in Danish. It is aimed at people selling to Danish customers, and much of it is specific to that market - VAT rules, the Danish card landscape, consumer law, the local advertising costs. Translating it would strip out the part that makes it useful, so it stays in the language of the market it describes: read the guides in Danish →
The five pillars
- Getting started5 of 8 written
Choosing a platform, setting up Shopify, and the Danish paperwork - VAT registration, the legally required terms, and cookie consent.
- Running the shop4 of 5 written
Payments and the Danish card landscape, shipping, stock control, dropshipping, and product copy that sells.
- Marketing6 of 6 written
SEO, Google Ads and Shopping, Facebook and TikTok advertising, and email - what each one costs and when it pays back.
- Optimisation4 of 4 written
Conversion rate, the checkout, the product page, and getting tracking set up so the numbers are worth acting on.
- Analytics2 of 7 written
The KPIs that decide a store - contribution margin, LTV, cohorts, attribution, blended ROAS - and how to read them honestly.
Who it is for
People who run the shop themselves: founders, one-person operations, and the small teams where the person buying the ads is also the person packing the boxes. The guides assume you can read a spreadsheet and have no time to waste, so each one opens with the short answer and puts the working underneath it. Who writes them, and how the numbers are checked. Where a number is a third party's - a Shopify plan price, a card fee, a statutory deadline - it is dated and attributed, because those move.
When English lands
The analytics pillar is the one that translates: contribution margin, LTV, cohort analysis and blended ROAS are the same problems in any market, and that pillar is written to stand on its own. It is the first candidate for English, and nothing is promised beyond that - a date here would be a guess, and this library is not in the business of publishing guesses. Everything market-specific stays Danish.